M&S unveils Colin the Caterpillar’s Christmas makeover that has mixed reviews

Popular celebrations cake Colin the Caterpillar has had a Christmassy makeover and people aren’t too sure what to make of it.

Colin the Caterpillar has been a cake staple for celebratory occasions since 1990, so the team at M&S thought it would be time for a change.

On Thursday, December 15, viewers of ITV’s Inside M&S series got a sneak preview of Colin the Caterpillar’s Christmas makeover.

Product manager Naomi said: “Colin the caterpillar is so important to M&S. He is more than just a cake for us.”

Wanting to add a Christmassy twist to the cake, Naomi got to work to give him a makeover.

Wanting to make sure the new product lived up to its original, Naomi admitted she felt a lot of “pressure”.

“The reputational risk for M&S and Colin is huge if you get it wrong,” said Naomi.

When the Christmas makeover was revealed, people weren’t too pleased.

One reportedly wrote on X, formerly Twitter: “The Christmas Colin still looks cr*p, I can’t believe that got signed off.”

Wales Online reported another said: “Colin the caterpillar festive jumper is a joke, right?”