The future of entertainment is revealed in Mr. Beast’s Olympic film.

In a recent video, YouTuber MrBeast compared the young athletes to the “most extreme version of the Olympics ever created”—a set of obstacles that resembled those of an American Ninja Warrior.

The victor is given a personalised gold medal valued at $250,000, which resembles the MacGuffin from Avengers 9. The video’s careless content, in which competitors swiftly eliminate candidates and just mention their nation of birth, has drawn criticism. In order to make up for the audience’s declining attention spans, the content is organised similarly to a TikTok, with the objective of presenting content as quickly and intensely as possible.

The entertainment industry faces a dire future due to the shallow and weak material, and the spectacle that has replaced artists and effort. The popularity of Mr. Beast’s video is the most scathing indictment of Generation Z to date, despite the content being weak and superficial. It appears that the younger generation may outgrow the Harry Potter wrist tattoos and Death Cab For Cutie posts that they used to make on their Myspace profiles. Not because of the content itself, but rather because it is fleeting, the future of entertainment appears bleak.